Ideas
for Creating a Professional and Informative Website:
Determine
Your Objective:
Are
you selling something, educating your audience, is it meant for entertainment,
etc? Let your objective guide you. Be specific.
Don't
add unrelated material.
Determine Your Audience:
Use
this as your guide when deciding what your page will say.
Inform
and Educate Your Audience:
What
is unique about your product?
Try
to show why someone would be interested in it.
Know
what your competitors are doing. Use their good ideas and do it
better, express it clearer, make it more attractive.
Describe
your product or service well. What is it? What does it do?
Who
is it for? How can someone benefit?
If
your brochures, press releases, news articles, etc., have been working
well, use them.
Determine
what your web page will consist of? Text, forms, guestbooks,
links, graphics, backgrounds, icons, sound, etc.
Incorporate
"Hot Links" to Other Websites:
Use
links to other web pages to enhance your site.
Save
time and money by not having to recreate similar information.
Don’t
over-do it. Include what’s important or what will enhance your page.
Make
sure all your pages link to each other, your community, and other
willing
sites.
Information
to Include:
What
address do you want published, i.e. home, business, P.O. Box?
What
phone numbers do you want published?
What
e-mail address do you want published?
Do
you want to keep personal information separated from business?
Other
Helpful Tips:
Keep
pages short and simple - remember that other countries (if that is a
consideration)
may not have sufficient bandwidth to allow fast loading of
complex
graphics or pictures.
Ensure
pictures use the lowest resolution, without compromising them,
for fast loading.
Make
sure the text is clear and understandable.
If
you have a lot of information to show - it is better to split that information into
a number of linked pages rather than one big one.
Include
a counter that keeps track of your hits. Promoting
Your Website:
Search
Engines
Links
to other pages that are relevant to yours; web rings, if appropriate.
Purchase
advertising space on the web.
Become
active in News Groups & Mailing Lists.
Post
ads in Internet Classifieds.
Include
your e-mail address and URL on company advertising, stationery and
business cards.
Send
out Press Releases to various newspapers.
Pay
a Company to send ads via E-mail.
Hire
a company to promote your web site.
Hire
KL Designs to register your site individually with selected search engines.
This insures proper registration with specific, rather than general information
provided.
   

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